We put this site up in 2011 to build a resource for unbiased information on online dating websites and services.

Our primary motivation for all reviews, recommendations and articles on the site is their ability to help people get more success with online dating.

That said, beginning December 1, 2009, the FTC requires websites to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.

First, the obvious: Without the funds from affiliate commissions via any purchases made from this site this site wouldn't be possible, and we wouldn't be able to run it full time. Whenever you click on the 'buy' or 'go to [site name]' buttons you attribute affiliate commissions to this site. We encourage you to use these buttons whenever signing up for an online dating site - it will help us to make this site better and ensure its continuity.

Second, the less obvious: Per the FTC rules, if we interview someone and they grab the bill for lunch, we would need to specify this. If someone gives us a cool t-shirt with a logo and we wear it in a photo, same deal. Disclaimers all over the place. This would be tedious for us and a continual eye sore for readers. But rules is rules.