Owning Company: Badoo Trading Limited

Editor Rating

Very Good

Av. User Rating

Free Basic/ Paid Premium
(See full details)

Editor review

Badoo 2012-02-22 17:42:48 Morgan Clear
6 of 7 people found the following review helpful

"A Fun Site for Casual dating "


The Good: Easy sign-up; website in 20+ languages; good integration with social networks; huge userbase; fun spirit; users can do a lot (including messaging) without subscribing
The Bad: Many profiles have photos but are otherwise empty; some members look only for hook-ups
The Bottom Line: Badoo can be a fun site for the younger crowd.
Editor Rating
Very Good
Member Choice 
Match & Search 
Ease of Use 
Privacy & Safety 
Help & Support 

Reviewed by:

Reviewed on:
February 22, 2012
Last updated:
March 11, 2012

Detailed Review

All about meeting new people

Badoo has been a very fast growing website in the last few years, with a membership now in the tens of millions (they claim over 120 millions, but we will take that with a grain of salt!). Badoo works worldwide and in over 20 languages. homepage screenshot

Their slogan is “meet more people", and Badoo use deep integration with your email contacts and/or Facebook contacts to:
-reach out to your existing friends (if you chose to)
-help you meet new contacts in your area.

During our tests, we found Badoo to be quick to set up (under 2 minutes) and easy to use. The navigation is dead simple, and you can do a lot even at the free level, including searching and browsing profiles, and messaging users (with a daily limit for free users).

As you join, you are given the choice to connect with people you already know, or to “meet new people".

Choice to meet new people or connect through Facebook etc

We chose the option of connecting with people we knew, and used gmail and facebook, which brought up quite a few friends already on the network, and also filled out our profile very quickly. Some photos and information were pulled out of our profile and automatically uploaded to save time; if you are not comfortable with this, avoid the Facebook integration and just go straight to the search. The button to skip Facebook integration is tiny, so to help you we have pointed it out below:

avoid Facebook integration on

The search on Badoo includes a nice location sliders, which you can move around to expand the geographic area of your search.

You can go very local, in your immediate area, or you can use the slider to expand to, say, within 30 miles of your location. Search results are then expanded or narrowed down for you. location sliders for search

A quick search in our immediate area showed over 3000 people online at the time, and moving the slider to a wider range, we quickly got to more than 10,000 people online around our neighborhood.

If that’s too overwhelming, mind you, you can also search with a variety of criteria in the advanced search. Want a college-educated girl between 5’4’’ and 5’11’’ with athletic body-type? You can zero in on just that type after ticking a few boxes!

Badoo advanced search options

Member “Super Powers" + a pay-as-you-go model

Badoo has a membership it calls “Super Powers", which allows you to refine your searches more, get priority for message delivery, added privacy (including being invisible when you stalk someone’s profile!) and a personalization of your profile.

The site also has an interesting “pay-as-you-go" model which is unique (by the way, there are no ads on Badoo, which is nice!). What you do is buy credits for specific actions you want to take. Most of these actions involve raising your profile in some way, in other words, putting your profile in front of more people.

You might use credits, for example, to raise your profile in search results today. Or to be in the “Spotlight", which means your best picture will show up on top of each page, for people in your area. Or you can be featured in one of Badoo’s games. – What you get by buying credits

The idea is that, when you want it, you can increase how many people see you for a small fee. This can make a lot of sense. If you are busy at work this month, you might not want to get too many messages anyway. But if you are taking a week off, or spending 2 days at home sick, why not pay a little fee to get a blast of interest when and where you can handle it?

Our tests showed the strategy to work. In fact it works so well it can quickly get addictive!It’s simple mathematics in a way. By putting your profile in front of more eyes, Badoo sends more visitors to your profile, which leads to more messages in your inbox. You can also initiate contact more naturally with the people who visit you first. rising to top of search

Mobile initiatives

One of the good things about Badoo is that it is very reactive to market changes and innovation. It came out with good apps for the major mobile platforms (Iphone, Android). It also has a Desktop software application that detects your location and tells you what users are near you, right on your laptop.

Badoo sample example of a member profile


The whole of Badoo is built around the concept of “games", visbility and popularity (your popularity is displayed on the side in a little meter icon). This is a lot fun for the younger audiences who have embraced the site, but probably less suitable for older folks. In any case, Badoo is clearly skewed towards a younger crowd (teens, 20s, 30s). It’s also biased towards casual dating or even hook-ups, rather than serious dates.

If you are young and open-minded and up for a bit of fun, you can give Badoo a try and you’ll probably like it. If you are looking for something a bit more serious, check our reviews of Match, Chemistry or eHarmony ).

Go to Badoo

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Stats on Badoo

Badoo is the "facebook" of dating. It is the largest social networking site dedicated to dating and had over 100 million users in early 2012.

Social networking is a more casual approach to dating than the standard. Members update statuses, friend each other and post photos as they ...  See Full Summary
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Membership Base Size

Active Members Estimate: 54,000,000

Male vs. Female Member Breakout: 66% men | 34% women

Geographic & Language Coverage:

  • Albanian (Shqip)
  • Arabic (العربية)
  • Bahasa Indonesia
  • Bosnian (Bosanski)
  • Bulgarian (Български)
  • Chinese Mandarin (中文)
  • Croatian (Hrvatski)
  • Czech (Čeština)
  • Danish (Dansk)
  • Dutch (Nederlands)
  • English
  • Finnish (Suomi)
  • French (Français)
  • German (Deutsch)
  • Greek (Ελληνικά)
  • Hebrew (עברית)
  • Hindi (हिंदी)
  • Hungarian (Magyar)
  • Italian (Italiano)
  • Japanese (日本語)
  • Korean (한국어)
  • Latvian (Latviešu)
  • Lithuanian (Lietuvių)
  • Malay (Melayu)
  • Norwegian (Norsk bokmål)
  • Polish (Polski)
  • Romanian (Română)
  • Serbian (Srpski)
  • Slovak (Slovenský)
  • Slovenian (Slovenski)
  • Spanish (Español)
  • Swedish (Svenska)
  • Tagalog
  • Thai (ไทย)
  • Turkish (Türkçe)
  • Ukrainian (Українська)
  • Vietnamese (Tiếng Việt)

Relationship Type, Status and Needs Served:

Relationship Status(es): Single
Relationship Type(s): Straight
Looking For:
  • Dating
  • Hookup/ Casual Sex
(Learn how our estimates are created)
Last Updated: February 14, 2012

Free vs. Paid Access to Features

You can access 75% of the functionality on this site before payment is required.
(See feature breakout)

Subscription Payment Options

Basic service: Free.

Premium service:
• 1 month subscription $9.99
• 3 month subscription $23.97 ($7.99/ month)
• 6 month subscription $35.94 ($5.99/ month)
• 12 month subscription $59.88 ($4.99/ month)

Benefits of Premium Upgrade

Badoo uses a system of premium paid subscription or 'paid credits' to give you access to upgrades that better promote you on the site to other users and give you more and easier communication and control options.
Premium Service Subscription

The premium service subscription is named "Super Powers" and includes the following upgrades:
• "Encounters intelligence" (get to know who wants to meet you, who added you as favorite, status of your messages)
• Access to profiles in Encounters and chat with most popular users
• Special delivery: Priority delivery of your messages before others in someone's inbox.
• Added privacy: You can go 'invisible' so that others cannot see when you view their profile.
• Upgraded profile: Customize your profile with more information and formatting how you like it.
• Advanced search functionality to better find people you are interested in.

Cost: See details in 'Subscription Payment Options' above.
Credits Upgrade

The credits based upgrades include:
• Rise Up: Get priority ranking in search results (puts you at top of search results when users search for related criteria) (Cost: 100 credits)
• Spotlight: Similar to an advert to incite more people to contact you. A summary of your profile (picture and basic info) will appear on all pages of other users within your selected region and area with a link to contact you.
• Encounters: Get priority display in the Encounters area.
• Send gifts to someone with an optional note (Cost: 100 credits)

• $12.49 for 550 credits ($0.023 per credit).
• $24.99 for 1250 credits ($0.020 per credit).
• $49.99 for 2750 credits ($0.018 per credit).

Accepted Payment Methods

  • Visa
  • Mastercard
  • American Express
  • Paypal
  • Maestro
  • Mobile Payment (SMS)

Pricing Data Last Updated: February 14, 2012

Feature When You Can Access it
Match & Search
1. Search Profiles
2. Match Assessment/ Personality Test
Creating & Viewing Profiles
3. View Partial Profile
4. View Full Profile
5. Create Profile
Communication & Messaging
6. Send/ Receive Messages
7. Send/ Receive Messages
8. Send Icebreakers
(Flirt/ Winks/ Pokes/ Gifts)
9. Chat/ Instant Messaging
10. Video Chat
11. Forums/ Discussion Groups
Privacy & Safety
12. Block Other Members
13. View Who Visits Your Profile
14. Hide Visits to Others Profiles
Other Services
15. Dating Advice
16. People Nearby

Site Screenshots

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User reviews for Badoo

6 User Review(s)

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Most Helpful User Reviews

Badoo 2012-02-25 10:51:14 Cilaro
3 of 4 people found the following review helpful

"tons of new ppl every day"

Reviewed by Cilaro on February 25, 2012
Lots of cute chicks in the greater SF area. Many people are joining through the facebook app. There is a ton of new people coming in every day. The best thing is to look at "new members" cause they are the most likely to reply. Just a tip....

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Badoo 2013-05-21 16:38:21 Chris
3 of 3 people found the following review helpful

"Skeptical at best "

Reviewed by Chris on May 21, 2013
Although Badoo lead me to find a relationship which is one of my most questionable and fun!
The site still fails to convert. Men don't get noticed and women get hounded.
The limitations are way to strict and it makes you feel as if you want to buy super powers when you can't ever msg good looking "hot" users who are "too busy" so you buy super powers for a few bucks and then you can send less messages than before!! All in all the paid version seems like a scam. Just go for sub par chicks who look fun. it's the only way to win. I'm still at a loss for finding the RULES and conditions for how many messages you can send with super powers ... they don't tell you anywhere ... so you have no idea what you're really buying ,,,,

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Badoo 2012-02-23 11:47:43 LizLA
2 of 3 people found the following review helpful

"A *lot* of fun!"

Reviewed by LizLA on February 23, 2012
Last updated: February 24, 2012
As a girl you sure get a lot of attention on Badoo...not that I complain =). There are lots of douchebags though, as usual on most sites, but you have more than enough choice to find the one(s) you want! Go for it!!

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Badoo 2012-02-24 11:43:33 MiamiNina
2 of 2 people found the following review helpful

"Good one "

Reviewed by MiamiNina on February 24, 2012
I have an account on both Badoo and zoosk. Hard to tell which one is best, I think they are both good.

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Badoo 2012-02-22 18:05:42 PUAJohn
2 of 3 people found the following review helpful

"More guys than girls but still good"

Reviewed by PUAJohn on February 22, 2012
Last updated: February 24, 2012
There are more guys than girls so you have to work extra hard to get a girl's attention, but it's ok, it's still worth it, there is so many people there! Good site for hook ups or just fun.

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Badoo 2012-04-14 01:58:30 Yasmin
2 of 3 people found the following review helpful


Reviewed by Yasmin on April 14, 2012

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